23 Deals From the Nordstrom Anniversary Sale That New Moms Will Love

Listen up, moms: The time has come. The Nordstrom Anniversary Sale 2021 is here—and there are plenty of great deals you’ll want to take advantage of. Whether you’re planning for your first (congrats!) and starting from scratch, looking to upgrade some of your current kid and parent essentials, or shopping for the new mom in your life, you’ll find strollers, car seats, apparel, PJs, blankets, and more on sale. 

If this happens to be your first rodeo, the Nordstrom Anniversary Sale 2021 works in tiers: Shoppers are granted access based on the store’s rewards program, and the Nordstrom Anniversary Sale Early Access is already underway. If you’re wondering what level you might be, check out our Early Access deals guide. (You can score those benefits too, by signing up to be part of the Nordy Club here.) If you’re not a card-holding member, you can start shopping on July 28 (and we promise all the deals won’t be gone by then). The sale concludes on August 8—but it’s a good idea to bookmark items now that you may want to come back for, since you know that mom-favorite brands like Nuna and Thule are going to sell-out fast.

And while you’re at it, don’t forget to check out all of Nordstrom’s deals on bedding, kitchen and home items, activewear, and wellness items. Keep scrolling for the best buys to keep your baby happy, and a few items that are sure to help keep you sane as well.