All the Best Early Deals at the Nordstrom Black Friday Sale 2024

We’ve been waiting for Nordstrom’s Black Friday sale since the retailer’s Anniversary Sale ended in August. To tide us over until the big day, the brand is running pre-Black Friday deals, meaning you can save on your wishlist items now instead of panic-shopping the day after Thanksgiving.

Nordstrom is known for having high-quality brands and trendy items in almost every category: beauty, home, fashion—you name it. And the store carries some of our very favorite products; we’re already spotting markdowns on a SELF Fave air fryer from Our Place, Activewear Award–winning leggings from Beyond Yoga, and Sneaker Award–winning Hokas.

Whether you’re holiday shopping for your loved ones or looking to treat yourself, you’ll definitely find what you’re looking for at Nordstrom. But it’s easy to get lost in the sauce with so many great products on sale, which is why we’ve narrowed down our list to sweet discounts in a few key categories below. What are you waiting for? Dive in.

For more can’t-miss sales, check out all of the best Black Friday deals here.

The best Nordstrom Black Friday deals we’ve found so far

Nordstrom is dropping discounts on SELF Sneaker Award–winning shoes, time-saving kitchen appliances, and more. Just want the highlights? Here’s what we think will sell out first.

1. Hoka Bondi 8—originally $165; now $132
2. Beyond Yoga Caught in the Midi High Waist Leggings—originally $97; now $68
3. T3 Featherweight StyleMax Dryer—originally $200; now $150
4. Casper The Original Pillow—originally $65; now $52
5. Our Place Wonder Oven 6-in-1 Air Fryer & Toaster—originally $195; now $145

Shoe deals

Nordstrom carries some of our favorite shoes, and a bunch are majorly discounted right now. If you’re a runner with knee or foot pain, now’s the time to snag a pair of SELF Certified Hoka Bondi 8s—they’re built to absorb shock (and are very marked down). Looking for something stylish you can wear to a workout class, then to brunch with friends? You can’t go wrong with the Sneaker Award–winning Veja Impalas.

Activewear deals

If you’re on the hunt for some new workout clothes, you’ve come to the right place. One standout: Beyond Yoga’s Caught in the Midi High Waist Leggings, which won a 2023 Activewear Award for their super soft and stretchy feel. “I found myself reaching for them again and again, since they were so comfortable, cute, and I didn’t have to fiddle with them while teaching or practicing yoga,” one tester said. You can make it a matching set by snagging Beyond Yoga’s Space Dye Slim Racerback Crop Tank, which is also on sale.

Loungewear deals

Shopping now means you’ll have these cozies to slip into on Thanksgiving (read: when you’re in a food coma and need a nap, stat). Throw on Nike’s Phoenix Fleece Crewneck Sweatshirt and Phoenix Fleece Knit Shorts for a comfy sweat set you can romp around in without overheating. Or, treat a loved one to the velvety-soft Barefoot Dreams CozyChic Short Robe—we also think Moonlight’s Eco Short Pajamas are perfect for layering underneath.

Beauty deals

Pro tip: Avoid dry, flaky skin this winter by stocking up on hydrating beauty products now. The Kiehl’s Super Multi-Corrective 7-in-1 Super Smoothers Set includes eye and face creams that promise soft, glowing skin. Then, finish up your routine with a nourishing Lip Conditioner from Mac Cosmetics.

Bedding deals

Don’t sleep (heh) on Nordstrom’s bedding markdowns: Upgrade to new pillows from Casper or a cozy duvet cover from Boll & Branch that’ll tie your whole bed together for less. For an extra treat, gift yourself or a loved one Lilysilk’s Mulberry Silk Pillowcase—not only does the fabric feel fancy, but it can also prevent your skin from losing moisture and keep your hair looking glossy (not frizzy), as SELF has previously reported.

Kitchen deals

Hosting a crowd this holiday season? Stock your kitchen with everything you need to bake, broil, toast, and air-fry delicious dishes. The SELF Fave Our Place Wonder Oven is one gadget you’ll want to use on the regular—aside from being one of the most attractive kitchen appliances we’ve ever seen, it’s really easy to use and doesn’t take up much counter space.

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